If you own and operate a small, local business, you are probably monitoring performance on a daily basis and looking for ways to improve. With an effective landing page and CTAs, they’re also more likely to complete a goal. Naturally, when people search for products or services your business offers, they’re most likely to click on your website to learn more about you. With local searches resulting in purchases 28% of the time, it’s a no-brainer that having a Google My Business account can positively impact your website’s traffic. Related: SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs Enhances Your Customer Support and EngagementĪs we said, with a Google My Business profile, you’ll be able to respond more quickly to comments and questions about your products and services, and address negative or positive feedback.įurthermore, customers are more likely to work with businesses they can easily contact, so with your shared information, it makes it easier for them to call you to ask a question or make a complaint. When a prospective customer searches for products and services your business offers using related keywords, first, you’ll see Google ads, then Google’s local 3 pack, and after that, the organic results.īy creating a Google My Business profile, you have a better chance of making the top 3 local results, Google Maps and local finder, which will, in turn, give your business more exposure and leads. Here are 5 main reasons your business needs a Google My Business profile: Improve Your Search Ranking and the Visibility of Your Businessīy following a proper Google My Business SEO checklist, you can greatly improve your business’s search ranking and overall visibility. Related: Earn Higher Local Search Rankings With This 15-Point SEO Checklist Why Is GMB Important for Local SEO? The second most important is – Google My Business listing.įor local businesses, our respondents agree that a Google My Business listing is more important than social media, content marketing, email marketing, profiles on other directory sites like Yelp, and all forms of advertising. The most important channel was a local business’s website. To demonstrate the importance of Google My Business for local SEO, we asked 53 SEO experts to rank several different marketing channels-things like websites, email marketing, content marketing, SEO, and various types of advertising-in terms of their importance for local businesses. The only condition is that your business must have a physical location. Google My Business is free, and there is no need not to take advantage of everything it offers for building your business. Over time, this will give your business better visibility and engagement. It gives you a competitive advantage to manage your online presence and attract customers searching for your business on Google search and maps.įurthermore, with a Google My Business account, you’ll be able to share photos of your products or services, access and edit your business information (name, location, hours, etc.), and respond to reviews. Google My Business is beneficial to businesses of all sizes.
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